Olympic bronze medalist Megan Tapper inks three-year deal as TruShake brand ambassador

By Sports Desk October 13, 2021
Tradewinds Citrus Marketing Manager (left) with Megan Tapper and the athlete's agent Paula Pinnock of FYI Consultancy Group shortly after Tapper signed a three-year deal to become the brand ambassador for Trushake. Tradewinds Citrus Marketing Manager (left) with Megan Tapper and the athlete's agent Paula Pinnock of FYI Consultancy Group shortly after Tapper signed a three-year deal to become the brand ambassador for Trushake.

Olympic bronze medallist Megan Tapper has signed a three-year deal to become the newest brand ambassador for TruShake.

Tapper, the first woman from the Caribbean to win a medal in an Olympic 100m hurdles final, today formalized the agreement which takes effect from October 2021 and will run through to September 2024. Tapper finished third behind Puerto Rico's Jasmine Camacho-Quinn and the USA's Kendra Harrison in her history-making run in Tokyo in August.

“It means the world to me that I was chosen to represent the brand. It’s a great partnership. TruShake is a fairly new product in Jamaica and I am entering a new phase in my journey as an Olympic athlete. I am looking forward to us growing together,” said an excited Tapper after putting her signature to the deal at Funland Jamaica.

TruSHAKE is Trade Winds Citrus Limited’s locally manufactured milk-based nutrition shake developed for all ages and lifestyles. Tapper admits that TruShake is a great addition to her meal plan.

“Sometimes I do not feel like eating a heavy meal; it feels good to be able to have an affordable option that is healthy and tasty,” she said. “At times, I feel like whenever I eat healthily, I am sacrificing taste but that’s not the case with TruShake. So, it’s a great addition to my meal plan.”

Marketing Manager of Tradewinds Citrus, Lauren Mahfood explained that Tapper is a perfect fit for their brand. “Like most Jamaicans, we witnessed Megan’s outstanding talent at the Olympics this year and we were extremely proud of her performance on the world stage,” she said.

“Her infectious energy and incredible character made it clear that she was an all-around winner – a perfect fit for the TruShake brand.”

Tapper, who is also a motivational speaker, uses her platform to inspire young girls and women to seize the moment and to dream big. She explained that she will use this opportunity as TruShake’s brand ambassador, to continue her work to motivate and encourage Jamaicans to eat and live healthy so they can achieve their optimum physical goals.

 “Megan is an incredible ambassador for Jamaica and as a Jamaican brand, we look forward to seeing her compete locally and internationally, representing with passion and focus as always,” said Mahfood.

Tapper will be looking to be on the podium once more at the 2022 and 2023 World Athletics Championships in Eugene, Oregon, and Budapest, Hungary, respectively as well as the lucrative Diamond League circuit before she aims for another Olympic medal in Paris in 2024.

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